Peter Watson – President and Senior Consultant

Peter founded Response Generators in 1989. Since then, he has been the driving force behind our success, drawing on his 35 years of experience to build successful products, campaigns, and relationships for our clients.

Throughout his career, Peter has witnessed or contributed to major changes in marketing strategy, particularly when it comes to technology. Early in his career, he worked on Telidon trials, which were the precursor to our modern Internet, with Cableshare and Rogers Inc. He also managed the introduction of mall-based interactive media for a joint venture between the Blackburn Group and Cableshare Inc. called Videopress.

As President, Peter sets the tone at Response Generators. His insight on all aspects of marketing, coupled with his focus on value for service, forms the foundation for our work and approach. For almost 20 years, his philosophy has helped us generate response for hundreds of satisfied clients.

We include many non-profits and community groups among our customers – another reflection of Peter’s priorities for our business. He is a board member for the Grand Theatre and Tourism London, and has managed or consulted on Capital Campaigns for the Salvation Army Centre of Hope, East Elgin Community Centre, The London Ski Club, and, most recently, The Grand Theatre. He is also an Elder at Metropolitan United Church.

Peter’s committee work includes Music Reigns, The Meal, and Orchestra London Audience Development. He and his family support Orchestra London, The Grand Theatre, The London Ski Club, SARI Therapeutic Riding, and the Huron Perth Humane Society.

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Brian Ripley – Account Director

Brian brings a wealth of experience to the Response Generators team. He has been an Account Director for nine years, responsible for strategic planning, branding, marketing, collateral development, and budget management for clients including Tourism London, the City of London, Rembrandt Homes, Idlewyld Inn, the City of St. Thomas, the Town of Aylmer, London Chamber of Commerce, and the World Transplant Games.

Before joining Response Generators, Brian put his sport and event marketing degrees to work as a Project Coordinator at BMW Canada, where he managed national golf, skiing, and driver training programs. He has also worked in the non-profit sector with the Ontario March of Dimes, marketing disability management services during the transition period from the Worker’s Compensation Board (WCB) to Workplace Safety and Insurance Board (WSIB).

Brian is an active member of the International Association of Business Communicators (IABC) and currently sits on the planning committee for the London Chamber of Commerce’s Corporate Challenge and Business Achievement Awards.

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Amanda Jean Francis – Art Director

Amanda joined Response Generators in 2005 – the latest step in a successful career that began over seven years ago when she graduated from Seneca College. A talented artist, she developed her skills working on projects for several clients in and around London and Toronto.

Amanda has a knack for managing designs from initial idea to delivery. Her artistic sensibilities produce clean and effective visuals that consistently exceed client expectations on print, direct mail, corporate identity, and packaging projects. Her sense of humour and professionalism are great assets in our studio.

Amanda is our lead designer for Orchestra London, Rembrandt Homes, Convention Sector for Tourism London, and Hilton London. She has also worked with the Sears Family First Club and the Heart & Stroke Jump Rope for Heart Campaign.

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Kelly Peters – Database Manager

Kelly has been a key member of the Response Generators team for 10 years. She became our resident database expert in 1998 after finishing her diploma in Sales and Marketing.

Kelly is responsible for maintaining in-house databases and consulting with clients to be sure their database marketing and communications needs are met. Her account responsibilities include Canada Life Direct Marketing, Canadian Tire Financial Services, Tyner-Shorten Clothiers, KW Symphony, and Can-Am RV.

In addition to her expertise in database analysis and primary research, Kelly assists in supplier relations and media planning. She oversees many projects through each stage of development, and manages both quality control and day-to-day operations.

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Brooke Watson – Marketing Coordinator

A gifted experiential and event marketer, Brooke joined Response Generators in 2004 after spending previous years planning concert promotions and special events in Calgary, Edmonton and Vancouver. A graduate of the Canadian Institute of Marketing Program at Fanshawe College he strives to provide a strong level of unique thinking and high level of customer service.

When it comes to event planning, Brooke is the go-to guy. He has successfully managed special events for our clients, including the Husky Super Cruise, the Drive Your Dream Collector Car Auction, and the City of London’s Cruisin’ London event. He is also the sponsor procurement coordinator for The London Majors and for Thrill Show Productions Inc.

In addition to planning events and managing sponsorship opportunities for our customers, Brooke is responsible for client services, account management and new business development. He heads up a variety of corporate accounts throughout Southwestern Ontario including London Civic Employees Credit Union, the Salvation Army, the Caleb Group and Wheels Inn. He also sits on the Marketing and Communications committee for the London Chamber of Commerce.

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Karen Watson – Business Operations Manager

Karen has been with Response Generators almost from the very beginning. After completing her degree in Psychology and Sociology at the University of Western Ontario, she began her career at Canada Trust before joining us in 1992 as a Project Coordinator.

Over more than 19 years, Karen has managed various areas of our business, including database operations and accounting. As Business Operations Manager, she is the last step for all of our projects, overseeing the final stages of production and quality control.

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Justin Coombs – Media Buyer/Client Services

Justin brings a background – and Fanshawe College certificate – in Marketing and Public Relations to his important role as Media Buyer at Response Generators. Since he joined the team in 2007, he has demonstrated a keen sense of how and where to deliver a client’s message for best effect – talents he developed through internships and work experiences with UWO’s Faculty of Music and Sony Music Canada’s Sales and Marketing Department.

Justin has volunteered in support of the Canadian Cancer Society and the IABC’s London Chapter. He was also volunteer host of “Swap Shop” on Rogers Television. 

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Carrie McGregor – Marketing Assistant

Carrie understands people. Her degree in Sociology from UWO gives her exceptional insight into social trends and public issues – valuable knowledge we use to prepare programs that speak to our clients’ audiences. Her experience includes positions in the insurance and publishing industries.

Carrie is our lead contact for Canada Life. She has also contributed unique ideas to many projects with other clients since she joined the agency in 2007.

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Adam Steeper – Multi-Media/Web Designer

After working as an intern with Response Generators in 2005, Adam formally joined the agency and has been producing exceptional work ever since. Already a creative multi-media specialist, he has refined and developed his skills as part of our design team, building effective and functional websites that drive growth for our customers.

Adam’s work has made a major difference for clients including Orchestra London, Rembrandt Homes, the City of London, Reith Insurance, supercruise.ca, and many more. He is a graduate of Durham College.

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Mike Scott – Graphic Designer

Mike is a graduate of Fanshawe College’s Graphic Design program. Through his freelance and agency work, he has developed a portfolio that exhibits impressive artistic talent and technical ability. No matter who he is working for, Mike has a gift for creating visuals that get noticed and deliver strong messages.

At Response Generators, Mike has used that gift to create winning projects for Canada Life, Culligan Realty, the Canadian Transplant Association, and other clients.  

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Suzanne Alzner – Bookkeeper

Suzanne is our resident numbers expert, responsible for managing invoices, accounts payable and receivable, project costs, and various financial reports. She has over 30 years of experience in administration and accounting for businesses in various sectors.

Like all great bookkeepers, Suzanne is a detail person. She has a gift for facts and figures, and a remarkable ability to monitor the financial status of multiple projects for many different clients at the same time. She is also a great communicator, which means fewer headaches for us and our clients when it comes to paying the bills!

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