Purpose: This is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term 'Branding Brief'.

Once established, we go full-throttle with the creative process and start conceptualizing ideas. (based on the scope of the project we will establish a timeline for approvals). We continue to hone our creative thought until it is a compelling and effective design solution for your business.

This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work for you, our client.